California Mid-State Fair Selects 2012 Theme

PASO ROBLES (CA) – The California Mid-State Fair has selected the theme for the 2012 Fair. "The Great American Road Trip", featuring Paso Pete and crew on an adventure through the historic Route 66, will serve as the promotional tool for the upcoming event. Departing in Chicago, Illinois and landing in Paso Robles, the gang will tour many of our great western states.

Fair officials have been working with Cal Poly's Advanced Fair Management class on creating an innovate concept that can be successful in marketing, program and exhibition concepts. "The California Mid-State Fair is a destination for not just the residents of San Luis Obispo County, but for visitors from all over the state of California", noted Vivian Robertson, CEO. "We hope saluting one of the most notable "road trips" will inspire everyone to join the fun this summer. I am excited about the next adventure that Paso Pete will undertake and grateful for the original conception the Cal Poly students developed".

The class of twelve students will continue to develop the fair's strategies this quarter and present a full fledge fair program, complete with marketing elements and competitions this December. "I believe in the "Learn By Doing" approach that Cal Poly teaches", Robertson said. "Fairs are about celebrating agriculture and educating our youth, working with these young people insures our success in these two areas". The Agri-Fair Management Program is part of the Agribusiness Department and studies all aspects of the fair industry.

The 2012 California Mid-State Fair runs July 18, 2012, through July 29, 2012.

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2198 Riverside Avenue, Paso Robles, CA 93446
PO Box 8, Paso Robles, CA 93447
www.midstatefair.com
805-239-2385 phone 805-239-3050 fax